Your numbers
$
$
What you pay the supplier, including inbound freight
$
%
$
$
Packaging, fulfilment, per-order app fees
%
Break-even ROAS
1.90x
Every $100 in ads has to bring in at least $190 in sales before you make any money.
Break-even cost per sale (CPA)
$26.25
The most you can pay in ads for one order
Margin before ads
52.5%
Also your break-even ACoS
ROAS for 10% profit
2.35x
Spend at most $21.25 per sale
Profit per order before ads
$26.25
Where each $50.00 order goes
- Product $15.00
- Shipping $6.00
- Fees $1.75
- Other $1.00
- Left for ads + profit $26.25
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