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A full Premium report, exactly as StorePeek shows it. Every issue is ranked by impact, with what we saw on the page and a specific fix.
juniper-and-clay.example
Juniper & Clay makes a clear first impression, but a discount pop-up hides the store on arrival and shipping costs stay hidden until checkout. Trust is thin: no star ratings on the homepage or product page, and no returns promise. Fixing the pop-up and showing shipping and reviews would remove the biggest reasons shoppers leave.
Google PageSpeed score for mobile. Slow pages lose shoppers before they see anything.
Friction analysis
Pop-ups cover the store as soon as a visitor arrives
A "10% off your first order" pop-up covers most of the first screen on mobile before the visitor has seen anything.
Show the discount pop-up after 20-30 seconds or after the visitor scrolls, or turn it into a slim bar at the top of the page.
There's no clear call to action above the fold
There's a "Shop now" link above the fold, but it's thin white text on a light photo and easy to miss.
Make "Shop now" a solid, high-contrast button (dark background, white text) and place it right under the headline.
There are no reviews on the product page
No star rating or reviews on the product page.
Add a review app and show the star rating and review count right under the product name.
Delivery cost and time aren't shown near the buy button
Nothing near the buy button says what shipping costs or when the order arrives.
Add a line under the button with delivery time and cost, e.g. "Free delivery over €50 · Ships in 2 days".
There's no customer proof such as reviews on the homepage
A single testimonial sits near the bottom of the homepage; no star ratings or review count higher up.
Show your average star rating and number of reviews near the top of the homepage, and a few short reviews under the best-sellers.
The first screen on mobile doesn't show a clear way to start shopping
Once the pop-up is closed, the first mobile screen shows the headline but the button is below the fold.
Move the "Shop now" button up so it's visible on the first mobile screen without scrolling.
There's no visible search
There's no search icon or box in the header on desktop or mobile.
Add a search icon to the header so shoppers who know what they want can find it fast.
There are few trust signals such as guarantees or payment badges
Payment logos are in the footer, but there's no returns promise or guarantee anywhere visible.
Add a slim bar under the header with your returns promise and delivery time, e.g. "Free returns within 30 days · Ships in 2 days".
Shipping costs and offers aren't stated up front
Shipping costs aren't mentioned anywhere on the homepage; they only appear at checkout.
State your shipping costs or free-shipping threshold in the top bar, e.g. "Free shipping over €50".
Every store is judged on the same checklist, so results are comparable from one audit to the next.
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