Hotjar shows what visitors do. StorePeek tells you what to fix.
Hotjar is a behaviour analytics tool: you install its tracking code, wait for traffic, then watch heatmaps and session recordings to work out where people struggle. StorePeek works the other way round: paste your store URL and get a ranked list of conversion problems with fixes in about a minute, no install and no traffic needed.
Check my store freeThe short version
| StorePeek | Hotjar | |
|---|---|---|
| What it does | Reviews your store like a first-time shopper and lists issues with fixes | Records what real visitors do: heatmaps, recordings, surveys |
| Setup | Paste a URL | Install a tracking script on your site |
| Time to first insight | About a minute | Once enough visitors have been recorded |
| Needs traffic? | No | Yes |
| Output | A ranked to-do list with fixes | Data you interpret yourself |
| Mobile | Checks desktop and mobile | Records both |
| Best for | Finding what to fix, fast | Understanding behaviour on high-traffic pages |
When StorePeek is the better fit
- You want answers, not footage. Watching recordings takes hours; StorePeek tells you what's wrong and how to fix it.
- Your store is new or small. Behaviour tools need traffic to learn anything. StorePeek reviews the store itself.
- You don't want another script slowing your store or adding to your cookie banner.
- You audit stores you don't own, such as prospects or clients, where you can't install anything.
When Hotjar is the better fit
If you have steady traffic and want to see exactly where real visitors click, scroll and give up, behaviour analytics shows things a page review can't, such as which product filters people actually use. Hotjar's surveys and feedback widgets also let you ask visitors directly.
Many stores use both: StorePeek to find and fix the obvious problems quickly, then a behaviour tool to fine-tune busy pages.
StorePeek pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | One homepage check with your top 3 issues |
| Premium | $9.99 / month | 20 audits a month, product pages, PDF reports, monthly re-check |
| Agency | $29 / month | 100 audits, white-label reports, 25 monitored stores |
Check Hotjar's own site for its current plans. Try StorePeek free: your first check needs no sign-up.
Frequently asked questions
Is StorePeek a Hotjar alternative?
For finding conversion problems, yes: it gives you a ranked list of issues without installing anything. It doesn't record real visitors, so it isn't a replacement for heatmaps and session recordings if you specifically need those.
Can I use StorePeek and Hotjar together?
Yes. They answer different questions. StorePeek tells you what's wrong on the page; a behaviour tool shows how real visitors move through it.
Does StorePeek need my visitors' data?
No. It only looks at your public pages, like a visitor would. It doesn't track or record your customers.
See what your store is missing
StorePeek checks your store on desktop and mobile and ranks every issue by impact. Your first audit is free and takes about a minute.
Check my store freeNo sign-up · No store access needed
Free guides
A practical 40-point conversion checklist for online stores: first impression, trust, product pages, mobile, speed, cart and checkout. Done in an afternoon.
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